Edit Room × ON.energy — Content Proposal
Content Proposal 2026

THE POWER
OF YOUR
STORY
IS ON.

A custom Instagram content strategy built to make ON.energy's technology visible, human, and undeniable — presented by Edit Room.

Social Media Content Creation Video Editing Miami
The Client
ON.ENERGY
Hyperscale power systems for AI data centers and critical infrastructure. Miami, FL.
$153M
Capital raised
3 GW+
Operating & under construction
75+
Projects across the Americas
99.9%
Uptime delivered
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The Opportunity

WHY NOW

The Gap
ON.energy has no Instagram presence yet
A company that's raised $153M, deployed 3GW+ of power, and partnered with Shoals Technologies — with virtually zero Instagram footprint. The story is extraordinary. The platform doesn't know it exists yet.
The Moment
AI infrastructure is the story of 2026
Every week there's a new headline about AI data centers, power grids, and energy infrastructure. ON.energy is building exactly that — and nobody is telling that story visually. First mover advantage on Instagram is available right now.
B2B on Instagram
Instagram is not just for consumers anymore
The data is clear: carousels in the energy sector achieve 5.5% engagement on Instagram. Decision-makers, investors, talent, and partners all have Instagram. The question isn't whether to be there — it's who tells the story first.
LinkedIn → Instagram
Strong LinkedIn. Missing visual storytelling.
ON.energy already has a professional B2B presence on LinkedIn. Instagram is the layer that adds personality, culture, and aspiration — the content that makes engineers, investors, and future hires feel something before they read anything.
What Instagram gives ON.energy that LinkedIn can't:
Talent attraction from visual storytelling Behind-the-scenes credibility Culture & team visibility Technology made human and understandable Miami positioning as tech hub
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The Proposal

WHAT WE BUILD
TOGETHER

Starter
$750/mo
Client provides all footage
8 reels/posts edited per month
Hooks + trending audio research
8 story designs per month
Caption support
Content sessions
Content strategy
Analytics report
Best for: teams that already have footage and need professional editing and structure.
Content Partner
$1,400/mo
Full strategy + production direction
12 reels/posts edited per month
12 story designs per month
2 content sessions per month
Monthly content strategy
Analytics report
Copywriting (captions, hooks)
Best for: ON.energy's launch phase. Elena directs the creative vision and manages all production with your team.
Brand Director
$2,500+/mo
Full-service · min. 3-month contract
3 professional content sessions/mo
20 reels/posts edited per month
20 story designs per month
Full creative direction on set
Monthly campaign planning
Analytics + growth reporting
Advanced editing
Best for: brands ready to build a flagship Instagram presence with a dedicated creative partner.
✦ Add-ons available: Professional videographer +$500/session · Meta Ads Management +$350/mo · Email Marketing +$250/mo
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How We Work

THE PROCESS

01
Week 1
Brand Discovery & Content Audit
Deep dive into ON.energy's story, team, technology, and visual assets. We define the content pillars, tone of voice, and visual identity for Instagram — different from LinkedIn, built for scroll-stopping moments.
02
Week 2
Content Strategy & First Calendar
Deliver a 30-day content plan with specific post ideas, hooks, formats, and posting schedule. ON.energy team approves before production begins. No surprises.
03
Ongoing
Production, Editing & Delivery
Content sessions with ON.energy team to capture footage. Elena directs every shot and manages the entire editing process. Reels and stories delivered via shared folder with revision rounds included.
04
Monthly
Analytics Review & Strategy Adjustment
Monthly report on what's working — reach, engagement, saves, profile visits. Strategy adjusts based on real data, not guesses. Growth is tracked, not hoped for.
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Content Strategy

WHAT THE FEED
LOOKS LIKE

⚡
Technology Made Human
What actually happens when a data center loses power — and how we prevent it
Before/after: a grid-scale battery system from factory to installation
Silent tutorial: how the AI UPS works in 60 seconds
"Most people don't think about what keeps an AI data center running. We do — 24/7."
🏗
Behind the Build
Day on a construction site — what deploying a 3GW system really looks like
Meet the engineers building America's energy infrastructure
From Miami HQ: what a week at ON.energy looks like
"You've heard about AI data centers. Here's the power behind them."
🌎
The Bigger Story
Why the AI boom depends on solving the energy problem first
U.S. manufacturing, FEOC compliant — what that means and why it matters
The race for grid-safe AI power: where ON.energy fits
"The AI race isn't about chips. It's about power. Here's why."
🏆
Milestones & Culture
Project milestones: 75+ deployments across the Americas
Team spotlights — the people building ON.energy from Miami
Hiring: why engineers are choosing ON.energy in 2026
"We just turned on power for a major AI data center. Here's what went into it."
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Why Edit Room

WHO'S BEHIND
THE WORK

"I don't just edit videos. I build the content system that makes your brand visible, credible, and impossible to ignore."
📍
Based in Miami — same city as ON.energy
In-person content sessions available. No timezone friction. Real relationship, not a remote vendor.
🎬
Agency + Education — not just a creator
Elena runs Edit Room as an active content agency with B2B clients. She teaches content strategy — she knows what converts and what doesn't.
🌐
English + Spanish fluency
ON.energy's LATAM expansion and Miami roots make bilingual content a natural advantage — not an add-on.
✂️
Expert in CapCut + professional editing
From fast-turnaround reels to advanced cinematic edits — Edit Room delivers content that competes at the highest level.
Your Creative Partner
creative agency · Miami, FL
B2B
Active agency clients across industries
5★
Content quality standard — every deliverable
2x
Content sessions per month included in Content Partner
100%
Dedicated creative direction — not outsourced
Edit Room is founded and operated by Elena Restrepo — a content strategist and agency owner who built her career on creating content that actually works for businesses. Not just looks good.
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Let's Get Started
READY TO
TURN ON
YOUR STORY?

ON.energy's technology is changing how the world powers AI. That story deserves to be seen. Let's build the Instagram presence that matches the ambition.

Book a Strategy Call
1
30-min strategy call
Walk through ON.energy's goals, existing assets, and what success looks like for Instagram in 90 days.
2
Proposal & package confirmation
Elena delivers a specific 30-day content plan based on what was discussed — no generic templates.
3
Kick-off & first content session
First session within 7 days of signing. First posts live within the first 2 weeks.
4
Monthly results review
Data-backed report every month. Strategy evolves with the numbers — not with guesses.
Contact
Elena Restrepo
Founder, Edit Room Creative Agency
editroomagency@gmail.com
editroomagency.com (updating soon)
(954) 629-1200 · Miami, FL
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